Barb Rybicki, Principal
I consider myself a culture provocateur, deciphering how the world around us constantly evolves and thus shapes our values and choices. By tracking change and anticipating it, I help brands stay (or become) in step with consumers.
For nearly half of my 25 years in market research, I've specialized in cultural insight, semiotics, and trends --
to me, the ultimate layers to stretch thinking and shape meaningful brand reinvention. Helming a brand consulting practice since 2014 has enriched my truth sleuthing and story making. Count on a nimble inquisitor, able to tap roots in quantitative communications analysis if warranted, and to deploy writing and interviewing superpowers.