About Me

Barb Rybicki, Principal

I consider myself a culture provocateur, deciphering how the world around us constantly evolves and thus shapes our values and choices. By tracking change and anticipating it, I help brands stay (or become) in step with consumers.

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For nearly half of my 25 years in market research, I've specialized in cultural insight, semiotics, and trends --
to me, the ultimate layers to stretch thinking and shape 
meaningful brand reinvention. Helming a brand consulting practice since 2014 has enriched my truth sleuthing and story making. Count on a nimble inquisitor, able to tap roots in quantitative communications analysis if warranted, and to deploy writing and interviewing superpowers.

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